Subject lines are your prospect’s first impression to decide whether they want to open or ignore your email. Keep your subject line short, specific, and intriguing to guarantee higher open rates. However, be mindful of phrases and words that might trigger spam filters. You might want to avoid using words like “free” or “offer” and ensure your subject line doesn’t sound too salesy or clickbait. Strict email compliance rules can prevent your email from landing in the inbox.
Personalisation goes beyond just addressing the prospect by name. It’s about showing that you’ve done your homework and understand their business, challenges, or goals. Tailor your message to address their specific needs or pain points.
Mention something relevant to their industry or recent news about their company. Highlighting social proof also shows your ability to provide positive service to any type of business. This demonstrates that you’re not just sending a generic email but are genuinely interested in providing value.
Your cold email needs to answer one key question for the prospect: “What’s in it for me?” A strong value proposition is essential to grab their attention and keep them reading. Clearly articulate how your product or service can solve problems and benefit their business. Be concise and focus on the unique advantages you bring to the table. Avoid jargon or overly complex explanations—simplicity and clarity are your friends here.
In cold emailing, less is often more. Your email should be short, to the point, and easy to digest. Busy professionals don’t have time to wade through lengthy emails, so make every word count. Stick to a single main idea and avoid overwhelming the prospect with too much information. A brief, well-written email respects their time and increases the likelihood of a positive response.
End your email with a clear, actionable request. Your CTA (call to action) should be direct and easy to follow. Prevent using vague CTAs like “Let me know what you think” and instead ask for something specific, such as “Are you available for a quick call next Tuesday at 10 AM?” A clear CTA removes any guesswork and makes it easier for the prospect to respond.
