Target Profile
Key roles
Founder, Managing Director, Operations Director
Location
United Kingdom
Headcount
8-50
Would highly recommend!"
ABOUT EFFICIENCAI
EfficiencAI builds AI-powered tools for recruitment agencies, including a CV formatting product that transforms raw candidate CVs into the agency's exact branded format in seconds. What used to take consultants 15-30 minutes per CV happens automatically - freeing recruiters to focus on placements, not formatting.
The challenge
EfficiencAI's product had clear ROI for any recruitment agency processing CVs at scale, but the buyer profile was scattered across the UK, Europe, and the US - and most agency owners weren't actively searching for the solution. The challenge was reaching decision-makers cold and proving value fast enough to convert curiosity into a trial.
Our approach
We ran two segmented campaigns across three regions. The first targeted recruitment agency owners and MDs with a free 7-day trial hook - low commitment, immediate value, easy to say yes to.
The second was a competitor-displacement campaign aimed at customers of named alternatives, leading with a direct cost-saving comparison and ROI-focused copy.
Across the UK, Europe, and US, we adjusted tone and timing per region while keeping the underlying offer consistent. The trial hook drove high-intent replies, and the cost-saving angle landed with agencies feeling pricing pressure on existing tooling.
